Open Source Activism

Marketing Profile: Targeting Southern Libertarian Christian Men

Demographic Snapshot

• Age Range: 30-55 years old

• Gender: Male

• Ethnicity: White

• Religion: Christian (Protestant, with strong Baptist, Methodist, or Evangelical influences)

• Geographic Location: Primarily Southern U.S. states (e.g., Texas, Georgia, Alabama, Tennessee, South Carolina), often in rural or suburban areas, small towns, or mid-sized cities like Atlanta, Nashville, or Dallas.

• Socioeconomic Status: Middle to upper-middle class; many are small business owners, tradesmen, farmers, or mid-level professionals in industries like manufacturing, construction, energy, or agriculture. Household income typically $60K-$120K annually.

• Family Structure: Often married or in long-term relationships, with 1-3 children. Family-oriented, prioritizing stability and legacy-building for the next generation.

Psychographic Profile

• Core Values: Deeply rooted in Protestant Christian ethics—personal responsibility, hard work, community service, and moral integrity—but with a libertarian twist emphasizing individual liberty over institutional control. Faith is personal and practical, guiding daily life without overt evangelism.

• Political Ideology:

• Libertarian Core: Advocates for minimal government interference, strong Second Amendment rights, states’ rights, and personal freedoms (e.g., “Live free or die” mentality).

• Fiscally Conservative: Prioritizes low taxes, reduced government spending, debt reduction, and free-market capitalism. Skeptical of welfare programs, viewing them as handouts that discourage self-reliance.

• Socially Moderate: Traditional on family values (e.g., pro-marriage, pro-life with nuances like exceptions for health risks), but tolerant on issues like same-sex marriage (“Not my business”) or cannabis legalization (as a personal choice and economic opportunity). Opposes “cancel culture” and extreme social engineering.

• Disillusioned with Mainstream: Feels betrayed by both major parties—Republicans for corporate cronyism and endless wars, Democrats for overreach and identity politics. Often votes third-party, independent, or abstains; follows figures like Ron Paul, Rand Paul, or podcasters like Joe Rogan for “unfiltered” perspectives.

• Personality Traits: Independent, pragmatic, resilient, and skeptical. Southern hospitality shines through in interpersonal dealings—polite, straightforward, with a dry humor. Values authenticity over polish; distrusts “elites” in Washington or Silicon Valley.

• Lifestyle and Interests:

• Daily Life: Enjoys outdoor activities like hunting, fishing, grilling, and off-roading. Weekend church gatherings or Bible studies, family road trips, and DIY home projects.

• Media Consumption: Avoids mainstream outlets (CNN, Fox) in favor of alternative sources: podcasts (e.g., The Joe Rogan Experience, Ben Shapiro), YouTube channels on libertarian economics, talk radio (e.g., Rush Limbaugh successors), and social media like X (formerly Twitter) or Gab for unmoderated discussions. Reads books on history, self-improvement, or economics (e.g., “Atlas Shrugged” by Ayn Rand).

• Hobbies and Leisure: Sports (college football, NASCAR), firearms collecting, home brewing, or investing in stocks/crypto as a hedge against inflation.

• Health and Wellness: Practical approach—gym routines, outdoor fitness, but indulges in Southern comfort food. Concerned about healthcare costs and government mandates.

Behavioral Insights

• Purchasing Habits: Value-driven buyers who seek quality, durability, and American-made products. Prefers local businesses over big chains; shops at stores like Bass Pro Shops, Home Depot, or online via Amazon for convenience. Budget-conscious on big-ticket items (trucks, tools, guns) but willing to splurge on family experiences.

• Brand Loyalties: Attracted to brands that align with rugged individualism and patriotism, such as Ford trucks, Yeti coolers, Wrangler jeans, or Duck Dynasty merchandise. Distrusts “woke” corporations; boycotts those seen as pushing agendas (e.g., avoided Bud Light post-controversy).

• Online Behavior: Active on social media for networking and opinions, but privacy-conscious—uses VPNs and avoids data-heavy apps. Engages in forums like Reddit’s r/Libertarian or gun enthusiast groups. Email newsletters from conservative/libertarian think tanks (e.g., Cato Institute) are common.

• Pain Points and Motivations:

• Challenges: Economic pressures (inflation, regulations on small businesses), cultural erosion (perceived attacks on traditional values), and political fatigue (feeling unheard in a polarized system).

• Aspirations: Achieve financial independence, protect family freedoms, and contribute to community without government strings. Seeks products/services that empower self-sufficiency (e.g., solar panels for off-grid living, investment tools for wealth building).

• Triggers: Responds to messaging on “taking back control,” “defending freedoms,” or “real American values” without being preachy.

Marketing Strategies and Recommendations

• Messaging Tone: Authentic, straightforward, and empowering—use Southern idioms, biblical allusions (subtly), and libertarian rhetoric like “Your freedom, your choice.” Avoid condescension or overt politics; focus on shared values like family, faith, and fiscal responsibility.

• Channels for Outreach:

• Digital: Targeted ads on X, YouTube, and Facebook (despite distrust, it’s widely used). SEO for searches like “best guns for home defense” or “low-tax investment strategies.” Influencer partnerships with podcasters or YouTubers in the libertarian space.

• Traditional: Radio spots on conservative talk shows, billboards in rural highways, sponsorships at gun shows, hunting expos, or NASCAR events.

• Community-Based: Church bulletins, local fairs, or partnerships with veteran organizations. Email campaigns via opt-in lists from think tanks.

• Content Ideas:

• Educational webinars on “Building Wealth in Uncertain Times” (fiscal conservatism angle).

• User-generated stories: “How [Product] Helped Me Stay Independent” to tap into disillusionment.

• Visuals: Imagery of Southern landscapes, family barbecues, or rugged outdoorsmen—evoke nostalgia and strength.

• Segmentation Opportunities: Sub-groups include veterans (emphasize patriotism), small business owners (focus on deregulation benefits), or parents (highlight family protection).

• Potential Risks: Avoid alienating with extreme views; test messaging for balance. Monitor for backlash if perceived as pandering.

• Metrics for Success: Track engagement rates on freedom-themed content, conversion from ads to sales, and sentiment analysis on social mentions.

This marketing profile provides a foundation for tailored campaigns that resonate with this demographic’s unique blend of faith, freedom, and fiscal prudence. If you need expansions like sample ad copy, buyer personas, or A/B testing ideas, let me know!

The Renaissance Rebel: Steven Leake’s Quiet Revolution in Words, Music, and Freedom

In the rolling hills of York, South Carolina, where the red clay soil clings to your boots like a stubborn memory, Steven Leake Jr. was born in 1986 on land that’s been in his family since before the Revolutionary War. It’s the kind of place where history isn’t just taught—it’s inherited, passed down through generations like an old guitar or a well-worn manifesto. Leake’s parents were public schoolteachers, instilling in him the value of knowledge and the grit of self-reliance. But Leake? He’s no chalkboard conformist. He’s a poet who pens verses that cut like switchblades, an author who weaves libertarian fire into his prose, a folk-rock singer-songwriter whose melodies echo the raw ache of Southern spirituality, a clothing designer crafting threads for the unapologetically free, and a strategist plotting the next move in America’s endless battle for liberty. At the helm of Monarch Literary Ltd.—which in turn owns Monarch Digital Arts—he’s building an empire not of steel and stocks, but of ideas that refuse to be silenced.

Picture this: A man in his late thirties, lean and thoughtful, strumming an acoustic guitar on a porch that overlooks fields his ancestors farmed under the shadow of empire. Leake’s music isn’t the polished pop of Nashville predators; it’s DIY folk-rock, stripped down to the bone, infused with the libertarian philosophy that pulses through his veins. His debut album, Truth Is Power, released under his own banner, mixes classic folk riffs with lyrics that challenge the status quo—songs about free speech, individual sovereignty, and the quiet rebellion of living authentically in a world gone mad with mandates. “His music is bare,” one reviewer noted, capturing the essence of a sound rooted in Southern grit and philosophical defiance. It’s the kind of album you’d play on a long drive through the Carolinas, windows down, pondering how the hell we got here and where we’re headed next.

But Leake’s talents don’t stop at the strings. As a poet and author, he’s published works that blend raw emotion with unyielding principles. Born in Charlotte, North Carolina, to educators who valued hard work over handouts, Leake grew up on that family farm in York, where the land itself seems to whisper stories of independence. His books, available on platforms like Amazon, explore themes of freedom and resilience, drawing from a life that’s seen him navigate the intersections of art and activism. He’s not just writing for applause; he’s strategizing for change. As a libertarian activist, Leake uses his platform to advocate for free speech and limited government, positioning himself as a bridge between the creative world and the political fray. His website, stevenleake.com, serves as a digital homestead—a hub for his poetry, music, and on-demand videos where he jams on the porch, sometimes with AI collaborators, blending old-school folk with futuristic flair. 

Then there’s the entrepreneurial side, the one that turns vision into ventures. Monarch Literary Ltd. is his flagship, a publishing outfit dedicated to amplifying voices that challenge the mainstream narrative. Under its umbrella, Monarch Digital Arts extends that mission into the visual realm, perhaps hinting at Leake’s forays into clothing design—garments that aren’t just fabric but statements, wearable manifestos for the liberty-minded. It’s all interconnected, a ecosystem where art fuels activism, and activism inspires art. Leake’s not chasing fame; he’s crafting a legacy. In an era where creators are commodified and causes are co-opted, he remains authentically DIY, a modern Renaissance man who’s as comfortable debating policy as he is designing a jacket or belting out a ballad.

Spend time with Leake’s work, and you’ll sense the undercurrent of urgency. His libertarian streak isn’t performative—it’s personal, born from a lineage of landowners who fought for their patch of earth. In Moving Forward, a piece on his site, he reflects on using his talents to push for free expression in a censored age. It’s this blend of heritage and hustle that makes him compelling: a folk-rock troubadour who’s also a strategist, plotting cultural shifts from his South Carolina base. As America grapples with its identity in 2025, figures like Leake remind us that real change starts not in boardrooms or ballots, but in the quiet acts of creation. He’s not just making music or writing poems; he’s forging a path for the free-thinkers who come after. In the words of his own ethos, truth is power—and Steven Leake wields it like a well-tuned instrument.

Forging the Link: A Cultural Strategy to Embed OGCryptopunk as Steven Leake Jr.’s Mainstream Avatar in 2026 America

Envision 2026 America: a nation rebounding from economic turbulence, where digital frontiers like NFTs, blockchain, and decentralized finance have seeped into everyday life, blending with a resurgent interest in libertarian ideals amid growing distrust of centralized power. Crypto isn’t just for tech bros anymore—it’s cultural currency, woven into music festivals, fashion lines, and political discourse. In this landscape, “OGCryptopunk” (short for Original Crypto Punk) emerges not as a mere handle or NFT reference, but as a branded persona directly tied to Steven Leake Jr., the multifaceted artist-activist from York, South Carolina. The goal: Create a seamless, mainstream cultural link that positions OGCryptopunk as Leake’s alter ego, symbolizing the fusion of folk-rock rebellion, libertarian strategy, and crypto anarchy. This strategy leverages Leake’s background—born in 1986 to schoolteacher parents on pre-Revolutionary War family land—to authenticate him as an “OG” (original gangster) in both heritage and innovation, making the connection viral, profitable, and culturally resonant.

Phase 1: Foundation Building (Q1-Q2 2026) – Seed the Narrative

• Personal Branding Overhaul: Launch OGCryptopunk as Leake’s official crypto-libertarian persona across platforms. Update stevenleake.com and social media (e.g., X, Instagram) to feature OGCryptopunk as a digital avatar—an NFT-inspired punk character with folk-rock aesthetics (think pixelated banjo, revolutionary-era hat, blockchain tattoos). Tie it explicitly to Leake’s bio: “From Revolutionary War roots to crypto frontiers, OGCryptopunk is Steven Leake Jr.—poet, musician, designer, strategist—reclaiming freedom in the digital age.” Release a manifesto-style video series on YouTube and TikTok, narrated by Leake, explaining how his family’s 250+ years of land ownership mirrors the “OG” ethos of crypto: unbreakable, decentralized heritage.

• NFT Drop with Storytelling: Through Monarch Digital Arts, mint an OGCryptopunk NFT collection on platforms like OpenSea or Solana. Each piece incorporates Leake’s poetry, folk-rock snippets, or clothing designs (e.g., libertarian-themed apparel blueprints). Limit the supply to 1776 editions, nodding to American independence and his family history. Market it with a backstory: “Born on land owned since before 1776, Steven Leake Jr. is the OGCryptopunk—bridging analog rebellion with digital punk.” Partner with mid-tier influencers in crypto (e.g., 50k-100k followers on X) for giveaways, emphasizing Leake’s York roots to humanize the tech angle.

• Media Seeding: Pitch stories to outlets like Rolling Stone, Wired, and libertarian-leaning podcasts (e.g., Joe Rogan Experience or Lex Fridman). Frame Leake as the “Crypto Folk Hero”: A singer-songwriter who designs clothes by day and strategizes liberty by night, using OGCryptopunk to symbolize resistance against Big Tech censorship. Secure features highlighting his 1986 birth to educators, positioning him as a bridge between traditional American values and Web3 innovation.

Phase 2: Amplification and Integration (Q3 2026) – Go Viral in Culture

• Music and Multimedia Fusion: Release a folk-rock album under the OGCryptopunk moniker, titled Decentralized Dreams, distributed via blockchain platforms like Audius. Tracks blend Leake’s signature sound with crypto themes—lyrics about “family land as the original blockchain” or “punks reclaiming power from the state.” Collaborate with emerging crypto artists (e.g., a remix with a Beeple-inspired visualizer) and tour small venues in libertarian hotspots like Austin, TX, and Miami, FL. At shows, sell OGCryptopunk-branded clothing (designed by Leake) payable in crypto, creating buzz through fan-shared content on TikTok and Reels.

• Cross-Pollination with Mainstream Events: Infiltrate cultural touchpoints. Sponsor or perform at 2026 events like SXSW (crypto panel + folk set as OGCryptopunk) or Burning Man, where libertarian vibes meet digital art. Launch a viral challenge: Users remix Leake’s poems into AI-generated punk art, tagged #OGCryptopunkLeake, with prizes for top entries. Partner with brands like Patagonia (for eco-libertarian apparel) or Coinbase (for NFT integrations), ensuring OGCryptopunk is synonymous with Leake’s name in press releases.

• Social Media and Influencer Engine: Build a dedicated @OGCryptopunk X account (if not already), cross-posting Leake’s content with calls-to-action: “From York, SC’s historic soil to crypto’s wild west—Steven Leake Jr. is OGCryptopunk.” Engage micro-influencers in folk music, fashion, and politics (e.g., 10k-50k followers) for sponsored posts. Run targeted ads on Meta and Google, geo-fencing libertarian-leaning areas like the South and Midwest, with hooks like “The poet born on Revolutionary land now punks the system.”

Phase 3: Mainstream Cementation (Q4 2026) – Lock in Legacy

• High-Profile Collaborations and Endorsements: Secure a feature on a major platform—e.g., a Netflix docuseries on “Crypto Rebels” profiling Leake as OGCryptopunk, or a track on a soundtrack for a libertarian-themed film (think Don’t Look Up meets blockchain). Court endorsements from figures like Elon Musk (via X) or Russell Brand, framing Leake as the artistic voice of decentralized freedom. Publish a book under Monarch Literary: OGCryptopunk: From Family Farm to Digital Frontier, blending memoir, poetry, and strategy.

• Metrics and Iteration: Track success via NFT sales (aim: 500k+ volume), streams (1M+ on Spotify), and cultural mentions (Google Trends spike for “OGCryptopunk Steven Leake”). Adjust based on data—e.g., if music drives traction, double down on tours; if fashion, expand apparel lines. By year’s end, the link should be organic: In 2026 pop culture, saying “OGCryptopunk” evokes Leake’s image—a South Carolina bard turned crypto icon, his family legacy the ultimate “proof of stake.”

This strategy transforms OGCryptopunk from niche alias to cultural shorthand for Leake, capitalizing on 2026’s Web3 boom while rooting it in his authentic story. It’s not just marketing; it’s a movement, turning personal heritage into mainstream mythology.

Steven Leake: A Comprehensive List of Works

Steven Leake, born in 1986 in Charlotte, North Carolina to two public school teachers, grew up on his family’s farm in York, South Carolina. An ace pitcher in high school (named all-region and defensive MVP in 2004), he graduated with honors and received an appointment to the United States Military Academy at West Point as part of the first post-9/11 class but had to withdraw due to an illness beyond his control. He studied creative writing at Winthrop University in 2007, where he became a semi-finalist for the PEN Emerging Voices Fellowship. Leake then moved to Charleston, South Carolina with friends, working in food and beverage roles, including as a sous chef in several high-end restaurants. He later returned to his family’s farm in York, working part-time at Leake Furniture Makers while building his brand and companies under Monarch Literary Ltd., with the brand trademark #OGcryptopunk. A poet, author, clothing designer, folk-rock singer-songwriter, and libertarian activist and strategist, Leake’s works blend Southern spirituality, libertarian philosophy, and themes of liberty, resilience, and cultural preservation. In 2017, he was recognized by the Southern Poverty Law Center for advocating tolerance. His outputs span literature, music, fashion, podcasts, technology, and political activism.

Below is a categorized list of his known works, based on available publications, releases, and projects as of August 15, 2025.

Poetry Collections and Individual Poems

Leake’s poetry often explores themes of truth, fear, love, and resistance. He has been faithfully published by outlets like Beatnik Cowboy and The Black Book Press.

• Naked Shadowboxing (Poetry Collection, 2022): A raw collection of poems delving into personal struggles, societal shadows, and libertarian ideals. Published under Monarch Literary Ltd.

• Truth (Individual Poem, 2022): Published in the North Carolina Bards 2022 Anthology; a reflective piece on honesty and power.

• Soft Days (Individual Poem, 2023): Published in the North Carolina Bards 2023 Anthology; focuses on vulnerability and everyday resilience.

• Kingdom of Fear (Individual Poem, Date Unknown): Published in The Black Book Press; critiques societal fears and control.

• Knife Party (Individual Poem, Date Unknown): Appeared in Beatnik Cowboy; explores conflict and survival.

• Uncultured (Individual Poem, Date Unknown): Appeared in Beatnik Cowboy; comments on cultural disconnection.

• Molly (Individual Poem, Date Unknown): Appeared in Beatnik Cowboy; a personal, introspective work.

• Plush Safe (Individual Poem, Date Unknown): Appeared in Beatnik Cowboy; themes of security and illusion.

• Chapbook of Love Poems (Upcoming Collection, Expected 2025): A forthcoming chapbook focused on romantic and emotional themes, currently in development.

Novels and Prose

Leake’s fiction draws from his experiences in the South, libertarian thought, and personal challenges.

• Unplugged (Novel, 2023): A narrative about disconnection from modern society, self-sufficiency, and rebellion against conformity. Published under Monarch Literary Ltd.

• Gethsemane (Novel, In Progress as of 2025): An upcoming work exploring themes of sacrifice, faith, and personal trials; Leake’s first major novel in development.

Music Albums and Songs (Folk-Rock Singer-Songwriter)

Leake’s music is DIY folk and folk-rock, rooted in acoustic minimalism, protest, and Southern spirituality. Recordings are often live-to-tape demos, available on platforms like Spotify. He records at Sovereign Sound Studio.

• Truth Is Power (Acoustic Demo Album, 2024): A stripped-down collection emphasizing liberty, resilience, and the American spirit. Includes electric demos on themes of resistance, love, faith, and culture.

• Tracks:

• Spring (3:18): An uplifting folk track about renewal.

• Molly (Demo): Introspective lyrics on personal relationships.

• In Memory of Amanda (Demo) (3:16): A tribute song blending emotion and reflection.

• Warriors of Love (Demo) (3:03): Celebrates love as a form of resistance.

• White Lighter Society: Explores community and spirituality.

• Prayer for a Brave New World: A contemplative protest against dystopian fears.

• Stand Your Ground (Do Not Comply): A libertarian anthem against compliance and tyranny.

• One Fine Day: Recently released; blends alternative/indie elements with pop-rock textures.

• Freedom is Good For You (Demo) (1:35): Short, direct ode to personal liberty.

• Kingdom of Fear (Demo) (1:52): Critiques fear-based control (also a poem).

• Love Kills (Born Again Hard) (Demo) (1:28): Raw exploration of transformative love.

• Winged Victory (Demo) (3:05): Themes of triumph and freedom.

• Electric Demos (Unspecified Collection, Ongoing): Additional raw recordings expanding on acoustic work, no full album title yet.

Podcasts

Leake hosts a podcast that delves into libertarian musings, cultural commentary, and personal reflections, often tying into his broader creative and activist work.

• Musings of a Cigarette Smoking Man (Podcast, Ongoing): A thought-provoking series featuring discussions on liberty, philosophy, and life experiences. Available on Spotify and wherever you get your podcasts.

Clothing Designs (Under Monarch UrbanWear Ltd.)

As a designer, Leake creates freedom-oriented apparel inspired by punk-libertarian aesthetics, alt-right content, and crypto culture, manufactured in York/Rock Hill, South Carolina (aka “Football City, USA”). The brand uses the #OGcryptopunk trademark and includes investor-solicited U.S.-made gear.

• Punk-Libertarian Tees and Hoodies (Ongoing Line, 2024–Present): Exclusive merch drops featuring bold slogans like “Do Not Comply,” “Truth Is Power,” and crypto-punk motifs. Designed for liberty lovers and folk-rock fans; available via monarchurbanwear.com or related sites.

• #OGcryptopunk Gear (Signature Collection, 2025): Hoodies, tees, and accessories blending cryptocurrency rebellion with libertarian philosophy; limited-edition drops.

Libertarian Activism and Strategic Projects

Leake is a strategist advocating for free speech, economic independence, and individual rights through various initiatives, including tech-driven solutions for decentralization and justice.

• Americans for Economic Independence (Political Action Committee, Founded 2023): A libertarian PAC supporting freedom-minded candidates in South Carolina; focuses on economic sovereignty and anti-tyranny campaigns.

• Advocacy for Tolerance (2017 Recognition): Honored by the Southern Poverty Law Center for promoting tolerance in his creative works.

• Monarch Literary Ltd. Initiatives (Ongoing, Founded 2022): Umbrella company for publishing unfiltered voices, including Leake’s own works, with a focus on self-sufficiency and countercultural expression.

• Monarch Digital Systems Ltd. Projects (Subsidiary of Monarch Literary Ltd., Ongoing): Develops advanced technology for libertarian applications, including the supercomputing AI server cluster LIBERTAS ExaForge II with Nexus IS Operating System software—a high-performance system designed for secure, decentralized computing to empower independent creators, activists, and businesses against centralized control.

• American Justice Enterprises Ltd. Projects (Ongoing): A public benefit corporation dedicated to veterans’ rights and broader justice causes, including class-action lawsuits against banks for illegal foreclosures on VA home loans. Additional initiatives include The Patriot’s Blockchain Archive—a permanent and tamper-proof blockchain ledger documenting war crimes, corporate poisonings, political assassinations, crimes against humanity, atrocities, and victims of medical murder, complete with relevant evidence preserved for posterity. This project ensures no single entity can censor the records, as current organizations and institutions are deemed incapable of handling the necessary social corrections.

• Sovereign Sound Studio Projects (Ongoing): Recording and production hub for music tied to activism, emphasizing DIY independence.

Leake’s body of work continues to evolve, with upcoming releases like the love poems chapbook and potential expansions in music, fashion, and technology. His creations often intersect, using art and innovation as tools for libertarian advocacy.

Need help creating engaging and shareable content for your social media accounts? Steven Leake can help you develop a content strategy that will increase your online presence and attract new customers. Contact us now!

this is Steven Leake’s open source NFT  for #OGcryptopunk to be used to generate revenue for your cause and traced back to a specific 

please make an appointment at monarchliterary.com and Steven or Wren will respond within 48 hours most times